How to Avoid Marketing Nearsightedness

How to Avoid Marketing Nearsightedness

A few months ago, I wrote an article for this column titled “How (and When) Manufacturers Can Measure Marketing ROI”. This one is its much less beloved (but equally important) counterpart. First, a little context… The insanely fast acceleration of information...
Customer Focused Improvement –  Where to Start

Customer Focused Improvement – Where to Start

Lean and Continuous Improvement initiatives often have a predictable and disappointing start.  Tools are implemented like Gemba walks, tier boards, and 5S, and there appears to be positive change, but 12 months later the changes are not reading out in meaningful ways....