by Joe Sullivan | Jun 2, 2021 | Sales & Marketing
If I asked readers of this newsletter, “Are you on LinkedIn?”, my guess is that 95% of you would say yes. But a better question is this: Are you deriving value from it? I’ve immersed myself in this platform over the past couple of years and wanted to share my biggest...
by Joe Sullivan | Mar 27, 2021 | Sales & Marketing
When I ask manufacturing leaders “What makes you different?”, I most commonly hear: Our customer service Our deep expertise and experience Both are great things. But here’s the problem: Until a customer experiences them first hand, they have no reason to believe you....
by Joe Sullivan | Mar 20, 2021 | Sales & Marketing
A few months ago, I wrote an article for this column titled “How (and When) Manufacturers Can Measure Marketing ROI”. This one is its much less beloved (but equally important) counterpart. First, a little context… The insanely fast acceleration of information...
by Joe Sullivan | Nov 24, 2020 | Sales & Marketing
Symbolically, it’ll feel good to leave 2020 in the rearview mirror. But who knows what lies ahead in the new year? Will a vaccine prove effective, reinstating travel and in-person meetings? If so, how soon? What about trade shows? If they’re not cancelled yet, we...
