Jordan Danger Stalker | Rob Tracy Consulting
Why your B2B business is now B2C

Why your B2B business is now B2C

Let me share a story about a B2B company that failed to think like a B2C. Years ago when I started my first managerial position as a marketer at a bootstrapped startup, I was seeking a promo company that could produce all the swag, clothes, and random goodies we’d...