Why I Changed My Company Name

by | Apr 28, 2020 | Miscellaneous

I started my consulting company two years ago under the name Pinpoint Advisory. After about a year, I changed the name to Rob Tracy Factory Solutions to better explain the focus of my services. I’ve now made a final change to Rob Tracy Consulting, and I’d like to explain why.

When I unveiled “Factory Solutions” as the company name a year ago, my intention was to indicate my experience and interest in working with manufacturing companies. What I have learned, however, is that people often associate the word ‘factory’ with the shop floor and not the broader manufacturing business. By including the word ‘factory’ in my business name, I was subtly casting myself into mostly operations-oriented engagements. And while I have a very strong background in operations – it’s where I grew up – my expertise and scope of my consulting has broadened into general and executive management.

Over the last couple of years, I have worked with clients in a number of different ways. Typical engagements have included:

Interim Leadership – Through crisis or challenging circumstance
Coaching of Executive Teams – Restoring team health and alignment
Assisting with Operating System Implementation – EOS
Connecting Costing, Pricing and the Company Financials
Acquisition Integration
Sales & Operations Integration

This list doesn’t sound like “Factory Solutions” to me. It’s full of broader issues that relate to the overall performance of the business, not just the factory.

That was the genesis of the name change. The new name is simple – Rob Tracy Consulting. It is intended to reflect how I bring a broad set of skills and experiences to help organizations improve performance and achieve their goals, rather than a technical specialist in a single area.

If you’d like to discuss this further, please reach out to me at:

Phone: 651-398-9280

Email: rob@robtracy.net

Contact page: https://www.robtracy.net/contact/