— Coaching —


What is Coaching?

Coaching is simply the process of one person helping another to achieve their goals.  Qualified coaches use a structured and proven process to guide the client on the path of improvement.

Coaching may be a great solution if a leader wishes to improve on:

  • Holding people accountable.
  • Following-through when balancing multiple projects and priorities.
  • Getting commitment from their leadership team.
  • Bridging relationship gaps with peers.
  • Implementing difficult changes.
  • Improving their business relationship with their supervisor or ownership group
  • Avoiding burnout and balancing work, family, hobbies, and health.

Choosing to enlist the help of a coach takes courage.  You'll need to be vulnerable, and you'll do some introspection.  It's hard, but it is worth the journey. I had a coach earlier in my career, and it was one of the most impactful development experiences of my life.

Certified executive coach

The Coaching Process

Step 1 Alignment & Baseline

During this step, the coach, the client, and the manager will get on the same page regarding the desired outcomes of the coaching.  We will work to get as specific as possible and avoid generalities like "become a better leader".

We also establish a baseline of the current situation using a variety of tools, such as assessments, verbal 360s, online 360s, and observations.

Step 2 Conduct Coaching Sessions

Coaching sessions are typically held weekly for approximately one hour.  The duration of the engagement is situational, but 6 months is common.

The sessions typically involve a check-in on the progress against the prior week's objectives, and then we'll spend most of the session exploring a topic that will help move the client towards the goal.

Step 3 - Measure Progress and Results

This step provides feedback to assess whether progress is being made towards the goal.

The measurements of progress can be both quantitative and qualitative.  In both cases, the feedback will provide valuable insights to the client and coach so that successes can be celebrated and adjustments can be made where needed.

The Benefits of Coaching


Investing in coaching demonstrates respect for the individual.  It shows that you are committed to their success.  Everyone has areas that would benefit from improvement and growth, and providing access to a professional coach shows that you believe in them.

The organization will take notice.  They will see how you treat people.  Hiring a coach puts substance behind the phrase "our people are our greatest asset".


Coaches help employees perform better, which in turn helps the company to perform better.  While there are many "soft" benefits of coaching, we can't lose focus on the benefit to the business.

Leaders are impactful.  By definition, they leverage their actions through others, which means that small changes in leadership can generate large improvements in the company.

There should be a 5X-10X return on investment for coaching.

Peace of Mind

You may have a situation with a high-potential person that you want to advance, or someone who is burning out, or perhaps someone who is "on the bubble" and needs to improve.

Regardless of the situation, hiring a coach will give you peace of mind.  You'll be able to rest well, knowing that you did all that you could to help the person be successful.

As a leader, you touch people, and that is quite a burden to carry.  Investing in a coach will allow the voice in your head to say, "I did the right thing."