Sales & Marketing Articles
How to Set Your Sales Goals for 2021

How to Set Your Sales Goals for 2021

This year certainly has had its challenges, personal or professional. But whether your company surpassed its sales goals or it struggled to stay afloat, you still need to figure out some way to set your sales goals for 2021. Review Your Long-term Plan You may want to...

Double-Digit High

Double-Digit High

The situation A few weeks ago, a quote request arrived for a new product.  It had high volumes, and it was an excellent fit for your facility. You ran it through your estimating program, submitted your price, and then you got the dreaded call.  The buyer told you,...

A Tale of Two Cars: Customer Service Matters

A Tale of Two Cars: Customer Service Matters

Our family recently decided that I needed to trade in our two cars. One car was mine, the other was my wife’s; both were getting high in miles. I purchased two different types of cars from two separate dealerships. Though I purchased a good car from each dealer, my...

The Three Key Things for an Old-Fashioned Sale

The Three Key Things for an Old-Fashioned Sale

I often find inspiration for business and life lessons in my everyday surroundings. For example, I have a cabin in northwestern Wisconsin. It’s a great retreat for my family because the area is both beautiful and quiet, and the fall colors were amazing this past...

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