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April 2021 Newsletter

April 2021 Newsletter

Welcome to Issue #7 of The Manufacturing Leader, a newsletter aimed at small and mid-size manufacturers.  The newsletter has 5 articles, and it will take about 15 minutes to read.  Click the link below, and it will pop open in a PDF reader. The Manufacturing Leader...
Six Essentials for Effective Leadership©

Six Essentials for Effective Leadership©

OVERVIEW Everyone has experienced effective and ineffective leadership.  Both are easy to identify, even to feel, in most settings.  Understanding why leadership is effective or ineffective is tougher.  Occasionally there are obvious strengths or weaknesses.  But most...
Why your B2B business is now B2C

Why your B2B business is now B2C

Let me share a story about a B2B company that failed to think like a B2C. Years ago when I started my first managerial position as a marketer at a bootstrapped startup, I was seeking a promo company that could produce all the swag, clothes, and random goodies we’d...